Veda is a contemporary art advisory

We specialize in placing art in commercial contexts. Veda brings sophistication and stories to your spaces. We work closely with your team, with the goal of elevating your spaces, highlighting existing design, and delighting your tenants.
We work with a core group of about one hundred artists, based in New York City, all of whom we have built relationships with over years.

We embolden your spaces, enhance tenant experience, and support artists.

We provide installation and insurance.

We have direct access to artist’s voices, studios, and insights. Guided exhibition tours and cocktail hours for groups in your buildings provide stimulation and community.

We select specific works for each space, and offer them on loan, often in annual rotation, with the opportunity to acquire.



Veda renders the esoteric, intuitive, beautiful, and difficult accessible and understandable.

Rose Marcus, founder, has been exhibited in galleries and museums internationally since 2010. She is trained in sculpture and architecture and holds a graduate degree in art history. Her thesis writing on Harry Smith has been published in the 2025 compendium The Occult Harry Smith, edited by Peter Valente. She acted as associate curator and producer for Christopher Wool’s landmark independent exhibition See Stop Run in 2024 and its second iteration in Marfa, Texas, ongoing. She was the lead researcher at the Whitney Museum of American Art for Harry Smith’s 2023 exhibition. She has organized and curated numerous independent exhibitions and presented over fifteen solo projects and exhibitions. Her curatorial work has been mentioned in The New York Times, The New Yorker, New York Magazine, N+1, The Observer, Art in America, Artforum.com, Arnet, ArtInfo, Cultured Mag, Hyperallergic, and Mousse Magazine. Her writing has been published DIS magazine, ArtNews, Fmag, Foundations Magazine, The Westenberger Foundation, and Hirmer’s catalog for the Kunstmuseum Bonn titled New York Painting. She self-published three books: Wits End I and Wits End II, and edited and contributed to an anthology titled: Technology is a Slow Job that Never Ends.